The following is an excerpt from Barry Johnson's upcoming book AND.
The CEO of a large hospital system wanted some help. He heard a presentation I made on polarity thinking and was wondering if it might be useful in his situation. “Barry, I want us to be the leader in Oncology for this metropolitan area. In order to do that, I need to make several $Million in changes to upgrade our facilities and system. I can’t make these changes, legally or politically, without the support of a group of ‘recalcitrant oncologists’ who have their own, independent group practice not far from our main facility. Some of the changes I want to make require an MD to sign off. This group is making a lot of money for themselves and for the hospital. I can’t afford to alienate them and they know it. Can you get them to support the changes I want? If you can, how would you do it?” Figure 1 summarizes his view.