Polarity Partnerships, LLC Licensing & Sourcing Policy 

Polarity Partnerships, LLC licenses individuals and organizations to use the Polarity Map®, principles, the Polarity Assessment™, the 5-Step S.M.A.L.L.™ process and misc. tools and resources commercially. We realize the term “licensing” means different things to different people and seek to clarify what “licensing” means to Polarity Partnerships. Our guidelines and underlying purpose associated with our licensing model are described below: 

  • Purpose: Ensure proper acknowledgement of the source of the Polarity Map®, principles and associated processes and resources developed by Barry Johnson & Polarity Partnerships, LLC.

    • It is sufficient when sharing content to include the following sentence in a legible format on the Polarity Map® (either in the Polarity Map® graphic or bottom of a page where the Polarity Map® is portrayed): 

Polarity Map® is a registered trademark of Barry Johnson & Polarity Partnerships, LLC. Commercial use encouraged with permission. 

  • Purpose: Protect the integrity of the Polarity Map® in its most current form.

    • Your Polarity Map® should include the all key elements of the Polarity Map® including the quadrants, infinity loop, poles, use of the word AND between the poles, synergy arrows, GPS, DF, prompts in the Map, and when reprinted in color, maintain the original colors in the Polarity Map®. We encourage you to include the Action Steps and Early Warnings field when appropriate as they are an integral part of the Polarity Map® and 5-Step S.M.A.L.L.™ Process. 

  • Purpose: Protect our licensees and Strategic Partners and the investment they make in bringing Polarity IP to market.

    • Polarity Partnerships has a clear licensing mechanism and minimum requirements 

  • Purpose: Collect modest licensing fees to pay for the support and resources provided by Polarity Partnerships, LLC.

    • Our licensing fees are minimal to reduce barriers to entry (starting at $250/year for individual practitioners) and we have a policy that no one is turned away for lack of funds. We discount our fees to work within any budget realities. There are no fees associated with personal and non-commercial use of our IP. 

Sharing of Polarity IP 

We seek to minimize the effort and complexity of our licensees and Strategic Partners sharing of the Polarity Map®, principles and associated tools, processes & resources. We simply ask that when sharing elements of the Polarity System™ with their clients, students and/or customers that Licensees and Strategic Partners: 

  • Ensure proper acknowledgement of the source of the Polarity Map®, principles and associated processes and resources developed by Barry Johnson & Polarity Partnerships, LLC.

    • It is sufficient when sharing content to include the following sentence in a legible format on the Polarity Map® (either in the Polarity Map® graphic or bottom of a page where the Polarity Map® is portrayed): 

      • Polarity Map® is a registered trademark of Barry Johnson & Polarity Partnerships, LLC. Commercial use encouraged with permission. 

  • Protect the integrity of the Polarity Map® in its most current form.

    • Your Polarity Map® should include the all key elements of the Polarity Map® including the four quadrants, infinity loop, poles, use of the word, “AND” between the poles, synergy arrows, GPS, DF, prompts in the Map, and when presented and/or printed in color, maintain the original colors in the Polarity Map®. We encourage you to include the Action Steps and Early Warnings field when appropriate as they are an integral part of the Polarity Map® and 5-Step S.M.A.L.L.™ Process. 

Strategic Partnerships: It is our intention to build Strategic Partnerships with individuals and organizations to increase the scope, scale, and sustainability of our mutual missions and margins. Some of our Partnership principles and practices include: 

  • We approach our Partnerships from a frame of mutual “Optimal Desired AND Minimum Required.” Each Partnership is adapted to fit the unique needs of a particular Strategic Partner while respecting fairness and consistency among Partners in a global marketplace. 

  • We build the visibility and credibility of our Strategic Partners. We feature their organizations on our websites, their work on the Polarity Resource Portal, give Practitioners, Strategic Partners and Clients a platform at our Learning Community, and provide additional marketing tools (such as Marketing Assessments for Partner websites and social media). We also refer work and collaborate with our Strategic Partners. 

  • We encourage all licensees to make the Polarity Resource Portal available to their clients. To strengthen brand identity and protect the client relationships of our licensees we provide “white labeling” of the Polarity Resource Portal for minimal to no cost 

  • We have policies and systems in place to avoid competing with our licensees and Strategic Partners in the marketplace and to protect the integrity of the relationships our licensees have with their clients, students and/or customers. These processes & systems have been developed through trial and error and require good faith effort and assumed positive intent on the part of all parties to work effectively. 

  • We realize Partnerships grow and thrive through mutuality and collaboration. We are committed to the continued evolution of our policies, practices and agreements as we learn with and from one another.